Build the Future with a Full-stack Partner

This year, Google made a slew of announcements about changes in their products and platforms. Individually, they were not surprising or revolutionary to day-to-day campaign management, but all together they solidify a future where leveraging automation is no longer an edge, it’s a must-have to not fall behind.

Google announced today that, starting June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard text ad campaigns.

Early in 2021 Google announced changes to match types that took full effect this July. Several changes were introduced, but the removal of broad-match modifier (BMM) and expansion of phrase match got the most attention and discussion in the industry.

There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that.

Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process.

There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that.

As part of Advertising Week, Google announced several search product updates rolling out over the next several months. The two updates we’ll focus on specifically are Tailored Insights and Performance Max campaigns.

While audience availability differs for cross-exchange sites compared to Google owned and operated inventory like GDN, Gmail Ads, and YouTube, there are foundational audience strategies that advertisers should consider.

In recent months, Google has rolled out an intriguing feature to its search line up, Dynamic Image Extensions. This extension allows your regular expanded text ads (ETAs) & dynamic search ads (DSAs) to develop more interest and exposure among searchers.

Many of our B2B clients run search and display campaigns for demand generation. They also want to see improvements in performance on a monthly basis; thus, we are always optimizing our campaigns to generate more leads at a lower cost month-over-month.

Ahead of the 2020 holiday shopping season, Google is rolling out notable format changes to Showcase Shopping ads that have the potential to significantly impact performance.